The concept of _________ encompasses designing structure that considers the manner in which we interact with customers, and design the organization's framework in a way which best facilitates these interactions.

The concept of _________ encompasses designing structure that considers the manner in which we interact with customers, and design the organization's framework in a way which best facilitates these interactions. 




A. expectations of customers
B. customer "touch points"
C. customer responsiveness
D. customer category
E. customer relationships



Answer: Customer "touch points"


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