Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
A. Product matrix.
B. Product line.
C. Product mix.
D. Total product offer.
Answer: product line
Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
A. Product matrix.
B. Product line.
C. Product mix.
D. Total product offer.
Answer: product line
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.