The _______ of the value proposition is the perceived sum of your company's ability to deliver in each of the areas noted within the value proposition equation, versus the _____ of your competitors' value propositions measured across these same benefit areas.

The _______ of the value proposition is the perceived sum of your company's ability to deliver in each of the areas noted within the value proposition equation, versus the _____ of your competitors' value propositions measured across these same benefit areas. 




A. Total; strength
B. Strength; strength
C. Strength; weakness
D. Weakness; weakness
E. Weakness; strength




Answer: Strength; strength


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