The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:
A. total product offer.
B. product mix.
C. product differentiation.
D. product package.
Answer: total product offer
The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:
A. total product offer.
B. product mix.
C. product differentiation.
D. product package.
Answer: total product offer
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.