For small businesses, product differentiation:

For small businesses, product differentiation: 




A. is more difficult than it is for larger firms because of the high cost of product research and development.
B. usually concentrates on the pricing component of the total product offer.
C. can be an important strategy to gain market share.
D. is less important than it is for big firms with multiple product lines.




Answer: can be an important strategy to gain market share


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